Showing posts with label Essay Small Business. Show all posts
Showing posts with label Essay Small Business. Show all posts

Friday, September 30, 2016

Small business marketing brilliant branding builds business

Copyright 2006 Marketing Maven Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business. A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their problems. Therefore, to succeed in branding you must understand your customers’ needs and issues. Brand building is an ongoing business strategy that has an easy-to-measure cost in time, money, and effort. Its value, on the other hand, is harder to establish because it involves measuring emotional associations that may not immediately translate into revenue. Branding is an essential element of success, however, and it should be reinforced during times when business is booming and when sales are slower. You want customers and potential customers to maintain a positive association with your company and its services. You control the messages you send out through marketing, advertising, customer service, and your Internet presence. Branding is a combination of everything your company uses to present itself. Here are a few key elements to analyze and enhance in your branding strategy: 1. Professionally designed marketing materials (logo, stationery, ads, and the like): These tell customers your company is strong, confident, and credible. Your marketing materials should reinforce your company's image and positioning over and over and over. 2. Consistency in advertising: Develop a tagline to succinctly describe your company - and use it! Develop a campaign that can provide different messages, but it recognizable as your brand. 3. Excellent customer service - always! Make sure your entire staff positively represents your business image. 4. A strong and professional website: It must be easy for viewers to navigate and understand. It should let visitors know what your company does and why they should care. Provide compelling, easy-to-understand, and interesting content. Make it easy for visitors to make purchases. 5. Differentiate your brand: Make sure your customers and potential customers understand why you are different from the competition. You want to establish a superior benefit with you target audience that encourages long-term loyalty. Branding is not what you say about your company and products; it's about your customers' perception of your company and products. To strengthen your brand, make sure you can answer the following questions: What do you do that is different from anyone else? Why do you matter to your customers? If you can't answer these questions, you don't have an effective brand. ACTION ITEM: Take a good look at your company and product/service strengths. Determine your primary strengths and benefits and then make sure your branding strategy (marketing materials, advertising, sales, customer services, logo, etc.) reinforces this. Simple, eh?


Friday, September 16, 2016

It consulting career steps to take before opening your doors

You need to prepare for your IT consulting career. In this article, you'll learn about whether business plans, certifications, and ficticious names are important for an IT consulting career. Is Certifiation Necessary for an IT Consulting Career Generally, with small businesses, not being certified is not going to hold you back. In other words, it doesn’t matter a lot to the typical small business owner. It only becomes a real big issue when you are selling to an IT team manager in large small businesses. Yet, for most people you should get an entry-level certification, but you don’t need to sit through 6 or 8 tests to get an entry-level certification. Are Business Plans Necessary for an IT Consulting Career? It’s generally a good idea to have a business plan but don’t let a lack of one hold you back either. Sometimes people think that their business plan needs to be like a Shakespearean play and go on for hundreds and hundreds and hundreds of pages. You should put together a simple 4-page business plan. You'll want to look at all different aspects of competitive issues, growth, and payback, positioning and marketing strategies. You might want to sit down and spend like a three day weekend to develop a very detailed business plan. Are Ficticious Names Important for an IT Consulting Career? A fictitious company name is just a matter of saying that you are not going to do business by just your first name and last name, you have decided to pick a company name like ABC computer Solutions of West Palm Beach or whatever. Pick something that exemplifies what you do or what your main strengths may be. You should have a business name picked out before you start marketing because people will take you a lot more seriously in your IT consulting career. Copyright MMI-MMVI, Computer Consulting 101. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}


Friday, September 9, 2016

Selection of personal protective equipment is important

It is important to ensure the correct selection of personal protective equipment is made as not all safety equipment will meet the same performance requirements or provide the same protection. For example, not one type of glove provides adequate protection against all chemicals or a respirator designed to be effective against medium air levels of a chemical may not be effective against high levels of the same chemical. When selecting the appropriate personal protective equipment, consideration should be given to elements such as: durability, permeability, abrasion resistance, burn resistance, insulation, cut resistance, size, comfort, and the ability to be cleaned. Personal protective equipment is designed for a specific duty and the most common forms come in these categories: Head protection in the form of a safety helmet shall be worn where, there is a possibility that a person may be struck on the head by a falling object, a person may strike their head against a fixed object, and there may also be inadvertent head contact with electrical hazards. Eye protection shall be provided where a risk of eye injury exists. Typical hazards might include flying particles, dust, splashing substances, harmful gases, vapors, aerosols, and high intensity radiation from welding operations. Hearing protection shall be provided where a risk of noise induced hearing loss exists. The need for hearing protection shall be assessed from the conduct of noise surveys in potential noise hazard areas. If one cannot hear a normal conversation from two feet away, hearing protection is most likely needed. Respiratory protection shall be provided, after all other practicable measures have been taken to provide control measures, to ensure that no staff member is exposed to an atmosphere that is or may be injurious to health. Protective clothing and sunscreen shall be provided for staff that are required to work outdoors and are exposed to the sun's rays for continuous periods in a day. Direct exposure of the skin to UV radiation from outdoor work shall be minimized by providing hats, long sleeves/trousers and an adequate supply of sunscreen. Hand protection shall be provided where there is an identified hazard associated with a potential for hand injury. Protective footwear or safety shoes shall be provided where the nature of the work exposes the employee to a medium to high risk of injury to feet. High visibility safety vests shall be provided and worn where there is a risk of injury associated with working on or near roadways or near moving traffic or moving plant. Fall protection harness should be provided when personnel need to work at heights. Any protective equipment provided for use should be appropriate for the wearer and that it controls the risk. For the protective equipment to be fully effective, the wearer needs to be trained on its use. Protective equipment should be in a clean and hygienic condition for the wearer. This equipment should not be shared between wearers unless the equipment is deemed to be clean. Any protective equipment used should be stored and located in an appropriate place so that it remains clean and not exposed to the elements. Any storage areas for protective equipment should be clearly defined. Look for the manufacturer’s label for instruction on care and any special requirements.


Saturday, September 3, 2016

Computer consulting business find the right clients

If you really want to make a decent living and want to have a good, successful, viable computer consulting business, sooner or later you have to narrow down your focus and develop a keen intuition. Additionally, you have to become good at spotting the best small businesses accounts. The Small Business Myriad There are millions of small businesses in the U. S. and there are millions of small businesses abroad. There’s a pretty good chance that there are thousands, if not tens of thousands, of companies that would qualify as small businesses in your local area. The sad fact is, if you latch onto the wrong ones, you’re not going to have a very good computer consulting business. Finding the Best Accounts You need to know where to find these best accounts. In the computer consulting business you also need to know how to say "no," and when to say "no." It’s extremely important that you know where to look, and how to verify that a small business is going to be a gratifying client for your computer consulting business. You obviously want to feel a certain sense of career satisfaction. That’s probably one of the reasons you’re looking at starting your own computer consulting business as opposed to sticking with a traditional corporate IT career. Keep the Financial Aspects in Mind Your computer consulting business also has to be lucrative financially because you need to have a profitable business. You want it to be a stable source of recurring revenue. Remember, all small businesses are not created equal. Your job is not to be the Mother Teresa of PC support. You are not starting a computer consulting business as a charitable organization. The Bottom Line about the Computer Consulting Business Of course, you want to have empathy for the people you support and you want to do a great job for them. At the same time, you have to look out for your own interests to make sure you’re going to be there for them six months to a year down the road. Copyright MMI-MMVI, Computer Consultants Secrets. All Worldwide Rights Reserved. {Attention Publishers: Live hyperlink in author resource box required for copyright compliance}


Saturday, August 27, 2016

How do i sell my restaurant franchise

Question: I am tired of running my restaurant franchise. How do I sell it? Answer: Many franchisors face this same predicament. Not only are restaurant franchises resold every day, but it is very common to see all types of franchises for sale on the resale market. The absolute first thing that you must do is to contact your franchisor. Do not be embarrassed! Franchisors expect that a certain percentage of their franchisees will someday want to sell their franchise. It is normal. There are many reasons for a franchisee to want to sell a franchise. Your reason for wanting to sell is probably a legitimate reason, something that the franchisor has probably heard many times before. But probably the biggest reason that you need to contact your franchisor is that many franchisors will impose restrictions on franchise re-sales. For the most part these restrictions will follow closely with their existing guidelines used for recruiting a new franchisee. They just want the ability to approve any new franchisee. Are you prepared to sell your franchise? Do you know what your franchise is worth? Will you need to carry financing? Is your financial information up to date? Have you talked with your attorney about the correct from of structure for a sale (asset based vs. stock based)? Are there property lease considerations? Will your landlord allow an assumption of your lease? You have got to know the answers to these questions. Make sure that you are properly prepared to sell your franchise. You will need to research the marketplace in order to establish a price point. You may wish to talk to a Business Broker or other informed expert for guidance. Check with your accountant. He or she has probably seen a business or two that has been sold over the years. Lean on those around you for good quality advice. Looking at many franchisor web sites over the last few months, many sites include a section on their web site for franchise re-sales. Consequently, your franchisor may be able to help you market your franchise for sale to others. There are other ways to sell an existing franchise. A good old fashioned newspaper ad can work. A more progressive way is to advertise your franchise for sale online with a web site that is designed to market your franchise. An example would be The Business Market which has a number of existing franchises for sale. So don’t be embarrassed... be proactive! You can do it!