Brilliant concept in direct marketing is attracting thousands

Co - founders Rod Stinson and Chris Koehl have brought the 1 Step System opportunity to people all over the world. "Massive Participation" would be the best way to describe what has been starting to happen within the last couple of weeks, as so many want to jump on the band wagon while the company is still very young. This is of course when the biggest profits are made. What makes this business opportunity so attractive is that it is so easy. It is appropriately called the 1Step System. It stands to reason, the more an individual puts in to their business, the more he or she will get out of it, however, your early efforts in the beginning stages can easily provide at least some income while you lay back and observe. (But does a person really want to lay back with all this easy money to be made?) Everyone knows, there is no such thing as a free lunch, however, we haven't seen another business opportunity where start-up costs can so easily be recouped in such a short time and profit starts rolling in. From those who have no experience, to the most seasoned marketer, its a great opportunity to see a steady cash flow in a relatively short time. Is this a genuine income opportunity home based Internet business or a work at home based business opportunity? Whatever you choose to call it, it is a brilliant concept designed for building wealth for anyone who is savvy enough to see just how easy this is in comparison to other turnkey business ventures. Our experience has revealed that to many unsuspecting home business entrepreneurs have fallen victim to deceptive and greedy get rich quick scams that guarantee your success. This business sets itself far apart from those, and what is so refreshing about the 1 Step System is there is no selling, no phone calls, no explaining, no answering questions and no closing. Most of the work is done for you. It's a fact, co-founders Rod Stinson and Chris Koehl have taken the 'Net by storm. It's nice knowing that with this business, anyone, regardless of their experience or background, has the same chance for financial independence. As a wise man once said: "Fear and Skepticism are your only roadblocks on the path to success" For more information visit: 1stepsystem-premier or ride-to-the-top

The six rules of copywriting and design for successful ecommerce

What are the secrets of converting visitors into customers? Most ecommerce sites that struggle to convert suffer from the same half dozen minor problems. If the site is selling something that people want, at a price they're willing to pay, some simple copywriting or design adjustment can make a big difference. So here goes - the six things you must do to give your ecommerce site a chance: 1. Make sure it's obvious what the site is about. On your home page you need to spell out what your business offers in the clearest, plainest English you can muster. Don't write huge blocks of text. People just skip them. Don't omit copy altogether, because copywriting is central to any successful sales strategy. Four or five sentences, right in your visitor's line of sight, should do the job. If you can't sum up your offer in that many words, it's not a good offer. Top tip: focus on benefits, not features. 2. Don't be coy about cash. Once your prospects understand your offer they'll want to know how much it costs. If you hide prices on an inner page it looks like you don't have confidence in their value. If you're offering a service and you can't be precise about costs, at least try to give visitors a rough idea, maybe in the form of examples from previous projects. Prospects like to judge value at the same time as they judge quality. 3. Focus on customer care. You can't automate this. Top tip: encourage visitors to communicate with you. Even if they don't, they'll go away with the impression that you care. Top tip number two: if it's practical, always list your phone number on your site. This is important if you're selling services - talking on the phone is more efficient and personal than email. 4. Have a site that looks good. Visitors respond less to the details of a site than to the professionalism of its design. If your site looks as if you've spent time and money on it, they'll assume you're running a serious, competent operation. A site that looks cheap will struggle to sell gold at a dollar a bar, because visitors won't take it seriously. If in doubt, ask around for objective opinions from people who don't know you personally: web design forums are great for this. 5. Focus on user experience. Make sure your site is easy to navigate. All main sections should be clearly linked from the main page and the information architecture of the site should be logical. Look at your access logs. Are there any "dead end" pages which a lot of visitors are bailing out of? If so check to make sure they are clearly linked to the rest of the site. Top tip: plan the structure of your site on paper before you start the design, rather than doing it on the hoof. If you ran a construction firm you wouldn't design buildings as you went along, would you? 6. Give them a free lunch. We're living with Web 2.0 now. Users expect something for nothing. A site that is purely mercenary may make sales but it won't generate as much repeat business as a site that gives its readers something for free. Articles, a blog, product reviews, price comparisons, cool photos, cool links, Flash games - all make great freebies and keep visitors coming back for more. OK: now it's time to make sure your site checks out. If you've got a good product at a good price and you follow the advice above, then as long as people are actually arriving at your site you will make sales.

Getting to yes asking the right questions

See how many of the following questions you can adapt to your own sales efforts. Situation : Despite making a good sales presentation, the customer remains uninvolved. Your Question: "Based on the data, it looks like you can save $90,000 a year with this solution. What needs to be done before you are completely comfortable with this?" Situation: The client agrees that there are still a number of items that need to be cleared up before he can make a commitment. Your Question: "Before we get into this in any depth, can I get your agreement on the data results? Will you look at the facts and decide for yourself if they make sense?" Situation : The customer says he is considering one of your competitors. Your Question: "Yes, that is a good company. But we are different. Would you like to know why?" Now, before you move on to pricing, you must have a commitment from your client that there is nothing other than affordability that would prevent them from saying YES. Never omit this step. I realize that this is the scariest thing to say to a client because you are often unsure of the answer. You are nearing the end of your presentation now and it's time to tie everything together. This process begins with reiterating the client main issues. Ask yourself: 1. What have you found throughout the presentation that excites your client the most? 2. What is their most painful problem you can solve? 3. What are their deepest desires? The answers to those questions are what you will cover here. If you have done a thorough presentation. You should have the answers to all of those questions Get Agreement Once the client is fully engaged, it's time to get the final agreement. Once again, we reach this agreement with commitment questions. Here the questions may be more open ended where you allow the client to give a fuller answer than just agreeing with you. Open-ended questions give the client a chance to fully express why they feel that your product is right for them. They will be saying to you many of the things you have said to them during the presentation if you have done a good presentation. When you ask these questions it will either be time to finish the sale or the client will come up with an objection you will need to address. Either way, this is another time where you need to be very conscious of the personality type of your client. Situation : You have come to the end of the sales presentation. Your Question: "What question should I be asking that I'm not asking?" Any Objections? Depending on the way your company markets, you may have clients that are already predisposed to wanting your product. Even with this high degree of interest, you may still encounter objections. Doing an in-depth investigation of your client's needs and desires in the beginning of your presentation is key to not having objections at the end of your presentation. The better you know your client the more likely it is that you will cover any potential objections before they even come to the mind of your client. Don't forget to continually ask ‘why” when you get an initial answer to a question. That one word can make a world of difference in you getting to the real needs of your client. Objections decrease as you become more proficient at covering possible objections in the body of your presentation so they never come up at all. Situation: The sales presentation is over. It is time to ask for the sale with one last question. Your Question: "Why don't you give it a try?" YES, they want to move forward with your product. Congratulate them on taking the one action that will improve their life this year. They should thank you for taking your time to show them exactly how your product will work for them. You have provided a valuable service to your client and that should make you proud. Be Prepared--Not every client will say YES. Situation: Client declines your product or service. Your Question: “What is there that we can do to make it work for you?” Now it's their turn to brainstorm your solution to their own problem.