Showing posts with label Essay Book Reviews. Show all posts
Showing posts with label Essay Book Reviews. Show all posts

Monday, September 26, 2016

Book review start your own business

If you want to start a business, but don't know where to start, then the place to start is with "Start Your Own Business: The Only Start-Up Book You'll Ever Need" by Rieva Lesonsky. The book is put out by Entrepreneur Press and is essentially a compilation of Entrepreneur Magazine's large knowledge database regarding starting a business. The book literally takes you through the entire business process - from determining if you really have what it takes to run a business to how to deal with failure if your business doesn't work out, and everything in between. The best part about the book is that it covers nearly EVERYTHING in some capacity. If you need more information, it does a great job of suggesting further reading and pertinent web sites. The book is broken down into seven sections, each with several chapters. The first section, 'You Gotta Start Somewhere' covers determining if you can be an entrepreneur, how to come up with an idea for your business, and whether you should launch your business part time or full time. Most people who buy the book will already have answers to these questions, but going through the exercises in the book can still be helpful. The second section of the book is entitled 'Building Blocks'. It covers how to name your business, choosing a business structure, creating a business plan, and how to hire a lawyer and accountant. I think that this is the most valuable section of the book. These are the things that most entrepreneurs either struggle with or ignore. The "Naming Your Business" chapter in particular helped me a great deal. Naming your business is not nearly as easy as you think - you need to consider all registered trademark names, registered domain names, and names that are being used but not trademarked. One of the worst things that you can do is to pick a name that is already being used by someone and face a legal battle down the road. The third section covers financing including where and how to get money to run your business. The fourth section, 'Setting the Stage' is absolutely massive and covers numerous important things such as choosing a location for your business, creating a professional image, offering customers credit, hiring your first employee, and business insurance. Needless to say, all of these things are extremely important to every business owner. The fifth section covers buying company computers, cell phones, and cars. These things probably won't be very difficult for most business owners. The sixth section, however, covers one of the hardest thing every business owner faces - marketing. The section is nearly 100 pages about advertising, marketing, and public relations. It also briefly touches on web-marketing but those looking to seriously profit online will need to look elsewhere because the book is a little thin when it comes to e-commerce. The final section, entitled 'By the Books' goes over every entrepreneurs favorite things - accounting and taxes. It gives solid advice regarding basic bookkeeping, financial statements, budgeting, and taxes. For most business owners this section and the web resources listed should be more than enough to get them started on keeping their business legal. I can't overemphasize how important I think it is for every business owner to have this book. It is a mini-encyclopedia (ok, so 800 pages isn't THAT mini) for everything business related. Having this book on your shelf will save you countless hours. I read it from cover to cover when I got it and I constantly refer back to it. I have recommended it to every person I know that has talked with me about starting a business. Each and every one of them bought it, and each and every one of them came back to me raving about it. For the amount of depth that is covered in the book, Start Your Own Business: The Only Start-Up Book You'll Ever Need by Rieva Lesonsky is an amazingly easy read. Anyone over the age of 16 will be able to comprehend the simple nature of the book. Reading this book won't guarantee your success as an entrepreneur, but it will help reduce the risk of starting a business by providing you with a sound foundation to build upon.


Saturday, September 24, 2016

Jefferson airplane book take me to a circus tent can be judged by its cover

Review of Jefferson Airplane book - Take Me to a Circus Tent by author Craig Fenton. Being a born skeptic it takes a lot to convince me that something is of merit. I don’t let a few words sway me. I was intrigued by reading a few 5 star reviews and gained further respect when superlative praise came for Mr. Fenton from founding group member Marty Balin. Balin is quoted on the back cover as stating “Craig Fenton knows so much about the Jefferson Airplane and Family, I was asking him the questions.” I needed my own eyes to be the final judge. The cover that Mr. Fenton proudly displays to Take Me to a Circus Tent is the original photo to the Jefferson Airplane’s second album Surrealistic Pillow. Mr. Fenton employed the services of one of San Francisco’s most well known photographers Herb Greene. He is responsible for the magnificent shot that was used for the album and after having CD’s shrink the priceless picture to an overgrown postage stamp it was a sight for sore eyes to see the classic group photo in 8.5 x 11 view. To Mr. Fenton’s credit he not only presents the consumer with over 540 pages but does it without superfluous clutter. The book is actually several themes giving the buyer a reason that the positive responses are found everywhere beginning with Amazon. Mr. Fenton takes us through over 120 live Jefferson Airplane appearances and documents the songs played, first and last time the tune would be heard on a concert stage, any special guests that landed, if a particular version was different on a given night, and if there had been misinformation about the show. He also presents us with what is found in the Jefferson Airplane studio vault. Mr. Fenton unveils 60 or so unreleased songs, alternate versions, jams, demos, etc. He sets the record straight on which tunes were censored and gives us insight on the versions that didn’t make it to the public. The detail is not only mind blowing but meticulous and coming from a writer yes but a fanatical fan. Take Me to a Circus Tent is just getting warmed up. There are three other portions that will have you enthralled. As you flip the pages there are over ninety photos in the book. These aren’t the run of the mill same old yawn now pictures. He has two shots as rare as anything you have seen from the band. There are many photos from both the Great Society with Grace Slick and the Jefferson Airplane that have not seen the light of day. Herb Greene’s camera is all over the book. Mr. Fenton was a former radio disc-jockey. It is evident when time for the interview section. By the way there are over thirty transcripted interviews with members of the Jefferson Airplane, Jefferson Starship and some San Francisco friends. Mr. Fenton’s relaxed approach and impeccable knowledge of the groups helps bring out many things not previously in print. You’ll find out a singer that tried out before Signe Anderson got the job and the gentleman that played guitar during her audition. We find out what Hot Tuna member became part of a Jefferson Airplane song and wasn’t credited, and even which Great Society song the Airplane turned down to record (They did say yes twice). Mr. Fenton’s section of questions and answers on the Jefferson Airplane, Jefferson Starship, Hot Tuna, SVT, KBC, and Wooden Ships feeds us enough information to digest for years. Take Me to a Circus Tent is something special and wonderful under the big top. The book is available through Amazon and a simple Google search will give you Mr. Fenton’s website and blog. Bye, Numan Consuman Human


Wednesday, September 14, 2016

Unspoken dream book review

Carol Bennett writes a stunning mystery-thriller. Her chilling entrance is one I have encountered only rarely in a book. Here, we have a victim who looks like he had been swarmed by bees in the middle of a storm, but the reader is lead to believe that it was something much more ominous and that it is about to get worse. There are many characters in the tale, but a group of teenagers that are about to graduate from high school (Mike, Jack, Jared, Jenny, Tracy, Dana, Alan) and Sheriff Nate are the main characters. The lead character, Mike, is more like a father figure for the group in that he concerns himself with the needs of his friends and becomes a compassionate leader to his community during an emergency. His girlfriend Dana, as a sweet and supportive character, gives him strength. Shy, Jenny who is blooming into a beautiful girl has a crush on Mike’s friend Jack, which sends Alan into a jealous frenzy. Though James and Tracy are dating, their buddy Jared holds a secret fondness for Tracy. Carol did a wonderful job in portraying the characters in Unspoken Dreams. I was so involved in the story that by the time Mike finally broke down in grief for his friends’ death, I had tears running down my cheeks – this was less than 2 dozen pages into the book! Mike’s humorous relationship with his parents had me laughing aloud. And I felt real pity for Alan’s situation. An excellent read for those who love a good thriller with a solid rate of tension throughout the book." ISBN#: 1413767397 Publisher: Publish America, Inc Author: Carol Bennett


Tuesday, September 13, 2016

Living with kindness and compassion in today s world

Whether you are working through a problem with a friend or trying to stay calm about world events, there is a new book to help you understand and work with the world around you. "When I meet new people in new places, in my mind there is no barrier, no curtain," said the Dalai Lama in "Kindness, Clarity, and Insight" (Snow Lion, $19.95). "In my mind, as human beings you are my brothers and sisters; there is no difference in substance." For 25 years, the Dalai Lama has shared his philosophy with people in North America. As a religious leader, he has worked toward peace and tolerance in his own and other countries. As a pop culture icon, he has influenced thousands to reassess the minor and major frustrations in life, to take stock of themselves and to find a centered, peaceful inner self. As his good friend and the book's translator, Jeffrey Hopkins, said, "His Holiness is calling on all humanity to appreciate the social value of kindness and compassion; kindness and compassion are the fabric that make society possible." "No matter whom I meet and where I go, I always give advice to be altruistic, to have a good heart," said the Dalai Lama. "This is the essence of religion; this is the essence of the Buddhist teaching." This celebratory new edition of the very first book of the Dalai Lama's teachings in the English-speaking world is a testament to the kindness, clarity and insight of the material within it. Twenty-five years after its original publication it remains one of the most readable and wide ranging of his books. The book's 20 chapters are deftly arranged in a developmental sequence so that readers easily understand the background needed to appreciate more complex topics later in the text. Taken as a whole, the teachings in this book provide an accessible map of Tibetan spiritual culture. It has been described as both an excellent introduction to Tibetan Buddhism and a clear picture of the Dalai Lama.